I just don't get it

'Herman Cain's tax plan, picked apart by rivals and independent analysts, would wallop the middle class and benefit the rich.' from the NYT 30 October.

WHY????? are middle class people supporting someone who is going to do them in further than they already have been hit? Will someone please explain what goes on in people's minds?

Or is it that there is nothing going on in there?

Here's a clue from the same article: '“The way he words things, he doesn’t make it real complicated,” said a woman who declined to give her name.'

I just don't understand.